The other night (err, morning) when I was lying in bed awake I was thinking of beauty products I loved as a teenager. (Don’t even try to figure out why I started thinking of this, I have no explanation for you.) I remembered, not surprisingly, three in particular.
Just as it claimed, it smelled great! I actually went back and forth between this one and Lemon Up (remember how the cap was a lemon?) and Earth Born Strawberry Essence. My hair was long and straight (it was the 1970s) and I smelled fruity.
I lobbied hard to get my mother to buy this for me. I remember that I was in 7th grade and I was convinced I must have BO (I’m pretty sure I didn’t) and I wanted this in blue because it (get this) matched my bedroom. Yep, I had a blue dotted swiss bedspread. So I finally got the okay to get this and I bought the blue and then . . . the joke was on me because the colors were actually representative of the scent and the blue was . . . unscented. Damn. After about a week I tried to convince my mom that I had used it all up, I even went so far as to wipe a lot of it on tissues (I think I went through a whole box of kleenex) but my mom was wise to my tricks and it was a long time before I got to buy deodorant again.
I literally remember when this ad was in Seventeen magazine and I chose the dress I wore to my junior prom based on this photo. Yep. White eyelet and off the shoulder with a blue ribbon running through it. Talk about sentimental memories! Was there a teen girl alive who didn’t wear this in the 1970s? The marketing was spot on and I had not only the perfume but also the powder and the lotion. I took layering scent very seriously, apparently.
This was actually a really fun post to write and it brought back not just memories of the products I used but also memories of my mom using Jean Nate after her bath and also Enjoli – the perfume for women who could bring home the bacon and fry it up in a pan! Hello women’s liberation marketing. I hope this sparked some fun memories for you, too!
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