Skip to content

The Importance Of Branding

You may have noticed a new look to my photos a couple of weeks ago.

lots of sunflowers for carole knits

I went from this watermark – which isn’t really a logo but is just something I created with a fancy font.

cheese crackers and olives for carole knits

To this watermark – a real live official logo for Carole Julius Photography.

It all started when I realized I needed a Facebook page for my photography hobby business. And I also realized that before I did that I should really invest in a professionally designed logo because, as we all know, branding matters.

I hired a local designer, Steve Culp of Culp Design to do the work and I think he did a fantastic job. We met and talked about my business and website, I showed him some other logos I liked, and he went to work and designed something I never could have pictured but knew right away was perfect for me.

cjp logo for carole knits

In other words, it was worth every penny.

This Post Has 14 Comments

  1. I love logos that are distinctive in a way that communicates something about the company or owner. Yours has so much personality in a creative and stylish way. Sounds like the owner to me!

  2. I like that your logo clearly says (and shows) just what you do, and looks good doing it. Our town has hired a consultant to establish its “brand” to the tune of $93K, but so far it seems like a remake of The Music Man. I’m glad you’re much smarter and have a great new logo for your branding.

  3. LOVE the new look and logo. Big, but necessary, steps for turning that hobby into a business. Looks like you’re off to a great start!

Comments are closed.

Back To Top