The Importance Of Branding

You may have noticed a new look to my photos a couple of weeks ago.

lots of sunflowers for carole knits

I went from this watermark – which isn’t really a logo but is just something I created with a fancy font.

cheese crackers and olives for carole knits

To this watermark – a real live official logo for Carole Julius Photography.

It all started when I realized I needed a Facebook page for my photography hobby business. And I also realized that before I did that I should really invest in a professionally designed logo because, as we all know, branding matters.

I hired a local designer, Steve Culp of Culp Design to do the work and I think he did a fantastic job. We met and talked about my business and website, I showed him some other logos I liked, and he went to work and designed something I never could have pictured but knew right away was perfect for me.

cjp logo for carole knits

In other words, it was worth every penny.

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Comments (14)

  3. I love logos that are distinctive in a way that communicates something about the company or owner. Yours has so much personality in a creative and stylish way. Sounds like the owner to me!

  6. I like that your logo clearly says (and shows) just what you do, and looks good doing it. Our town has hired a consultant to establish its “brand” to the tune of $93K, but so far it seems like a remake of The Music Man. I’m glad you’re much smarter and have a great new logo for your branding.

  13. LOVE the new look and logo. Big, but necessary, steps for turning that hobby into a business. Looks like you’re off to a great start!

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